Amazon’s Nova AI challenges OpenAI & Anthropic
As businesses seek beyond text and picture generators, more and more are developing AI agents.
To compete more directly with OpenAI, Anthropic, and other businesses that have created the so-called “agents,” Amazon on Monday unveiled a new AI model that can operate in a web browser on a user’s behalf.
The new Nova Act model is intended to assist developers in creating agents, or artificial intelligence software, that can carry out multi-step activities for consumers unsupervised. One example of a task that Amazon demonstrated for the Nova Act was its ability to look for “apartments by biking distance to the train station.”
As businesses seek beyond text and picture generators, more and more are developing AI agents.
In October, Anthropic, an AI business sponsored by Amazon and created by former OpenAI research directors, unveiled its Computer Use tool. The tool, according to the business, can comprehend what’s on a computer screen, choose buttons, type text, explore websites, and carry out operations using any program and internet browsing in real time.
Similar features, such as vacation planning, form completion, restaurant bookings, and grocery ordering, will be automated by OpenAI’s Operator, which was released in January. Operator is “an agent that can go to the web to perform tasks for you,” according to the Microsoft-backed firm.
In February, OpenAI released Deep Research, an additional tool that enables an AI agent to create intricate research reports and examine user-selected queries and subjects.
The identical technology, which functions as a “research assistant, exploring complex topics and compiling reports on your behalf,” was introduced by Google last December.
According to Amazon, the Nova Act will first be made available to developers in research preview. Additionally, the business is developing a website where consumers may test out its Nova AI models.
The launch is a component of Amazon’s larger plan to make significant investments in generative AI software. A plethora of AI products have been released by Amazon, including as its own line of Nova models, Trainium chips, shopping and health assistants, and Bedrock, a marketplace for third-party models. Additionally, it is adding AI capabilities to Alexa, the digital assistant it introduced over ten years ago.
Swami Sivasubramanian, a seasoned Amazon Web Services executive, is leading a team that Amazon’s cloud division announced earlier this month is tasked with creating agentic AI. Additionally, an internal team has been established to develop artificial general intelligence, or AGI—a wide term that refers to AI that is on par with or more intelligent than humans. Andy Jassy, the CEO of Amazon, is the team’s direct supervisor.
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